Ethan Cook

Toronto, ON.

• Configured and maintained analytics tracking on client's websites through Google Tag Manager for Google Analytics, Facebook Pixel, StackAdapt, Microsoft Clarity, and more
• Implemented custom tracking solutions on a per-client basis to track specific user interactions on custom web applications, resulting in a 20% increase in data accuracy
• Developed a full-stack web application to automate lead generation with automatic reporting and email notifications, resulting in a 50% increase in team efficiency for lead generation

Toronto, ON.

• Implemented analytics tracking via Google Tag Manager and gtag.js on client's websites, resulting in a 30% improvement in data accuracy, empowering clients to execute data-driven marketing strategies
• Developed a unique attribution system to differentiate my agency from the competition, which led to the agency taking on several new clients, beating last year's profit records by 10%
• Created a full-stack CRM web application to help our nonprofit clients leverage their geographical analytics, resulting in an over 25% increase in donation conversions for our clients

Hamilton, ON.

• Collaborated within a sales team to achieve a 20% increase in Apple product sales, leveraging effective communication and product knowledge to drive customer engagement and satisfaction
• Orchestrated seamless store operations by coordinating with team members to assign tasks and optimize workflow on the sales floor, contributing to a 15% boost in overall store efficiency

• Led a team of 6 to program, design, compose, model, and market a full video game
• Programmed a game written in C# for the Unity game engine, with a focus on readable and scalable code and systems design for future additions and bug fixes
• Designed levels and UI while applying user feedback to get the best user experience
• Published the finished product on Steam, the world's largest online game storefront

• Developed in 9 days for the Unity Developer Community Game Jam #28, with the theme "Silence"
• Puzzle/Horror game where you wake up in a decrepid dungeon and have to find your way out, while being stalked by the monsters within
• Led an international team of 5 people, with programmers, artists, musicians, and level designers
• Game is playable completely within the browser

• Worked in a team of 7 to create an accessibility-focused grant platform
• Developed with industry standard stack of React frontend, Express.js backend, and MongoDB database
• Web Content Accessibility Guidelines (WCAG) compliant, with a focus on user experience and accessibility for grantors and applicants alike
• Automated CI/CD with Jest, GitHub Actions, and Docker

• Joined group of developers to add features to an existing production-level project
• Navigated the large codebases, frontend and backend, and learned the new technologies required to make extensions to the functionality
• Worked cloesly with maintainers to make sure code additions were consistent in quality and style with the rest of the codebase
• Added a live-updating activity feed to the home page to make the site more lively

• Desktop application for easily comparing LLM responses and response times to find the one best suited for your project
• Developed as a side project to learn the Rust programming language after becoming interested in memory safety from a cybersecurity course
• Uses the egui library for the GUI, reqwest for making HTTP requests, and tokio for concurrency

• Developed in 4 days for the Unity Developer Community Game Jam #16, with the theme "Teleportation"
• Puzzle game where your goal is to get to the end of the level by manipulating the objects around you with your teleportation gun
• Worked together with a 3D artist to create the game with fun gameplay and a unique art style

• Collaborated with a team of 5 to develop an android app to help students plan their university courses
• Used Google's Firebase Realtime Database to store course and user data and authenticate users
• Followed industry best practices using agile methodologies (scrum)
• Received a grade of 95 though good planning, teamwork, and execution

• Developed as a side project to learn the C++ programming language, CMake build automation system, and RPC basics
• Simple terminal-based game where you can move around a map and see other players moving in real-time
• Uses a custom RPC library to communicate between the server and clients, which uses TCP sockets